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Yellow and White Gold Jewelry - What is the Difference?

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The color of 100% pure gold, that is 24 Karat gold, is always yellow. That is just the natural property of gold metal - hence the nickname yellow metal. Since 24K gold is extremely soft and not suitable for jewelry purposes, alloying elements like Nickel, Zinc etc. are added to gold to give it strength. These same alloying elements can be used, in appropriate percentages, to change the color of gold jewelry to white and pink (or rose). White gold jewelry has usually Nickel, Zinc etc. as alloying elements whereas pink or rose gold jewelry usually has copper as the main alloying element. Hence gold jewellery is available in yellow, white and pink (or rose) colours. Not too many colors can be given to gold jewelry as gold alloys well with only a few alloying elements.

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